Message from Founder

NOIRE is the intersection of Wine & Art; celebrating and spotlighting artists, vintners, wineries and wine brands from diverse backgrounds. During a trip to my home states’ wine region of Napa Valley, I was inspired to create and carry out my own vision of a wine tasting experience that I felt would better reflect myself, the diversity of my own community and of our world. My experiences traveling and living abroad have allowed me to cultivate my own perspective and love of wine, art and culture. Wine & Art perfectly compliment one another and is the reason for bringing the two together for you to enjoy.

I have studied as a WSET Level 1 & Level 2 (Wine & Spirit Education Trust) student through the Napa Valley Wine Academy where I also received certification in the completion of the Business of Wine Course. Gained hands on experience through working harvest for Heitz Cellar in Napa Valley for the 2022 Vintage and for Hamilton Russell Vineyards in the Hemel-en-Aarde Valley of South Africa for the 2025 Vintage.

I am a proud alumni and ambassador of Wine Unify, recognized by the Lift Collective, a member of Bâtonnage Forum as well as a 2023-2024 James Beard Foundation Legacy Network Alum—the only Wine & Spirits professional selected for the cohort.

NOIRE curates and participates in wine events for wine brands, private events, non-profit organizations, opening exhibits & VIP receptions for art gallery’s, collaborating with upscale casual dining experiences such as Black Pot Supper Club with Chef Martin Draluck (Netflix: High On The Hog) and musical festivals (Goldenvoice: Just Like Heaven).

I’m part of a diverse community brimming with authenticity, passion and creativity. There are plans underway to find the perfect location to open the brick & mortar location of NOIRE, so stay tuned!

Cheers, Jazmine Ladouceur